A collection of 8 posts

A quote from the poet Muriel Rukeyzer's book "The speed of darkness." Why stories? Because they combine history and context, critical events and results, both good and bad, expected

If you can think of a clever new concept or solution to an existing problem in a few minutes or hours, then you should recognize that many people all over the world, many

We scientists (and designers) learn from our failures. In fact, scientists seldom fail. Instead, they say "that didn't work. Time to try something new." I prefer never to talk

When people praise my ideas it is nice to hear, but I don't learn anything. If people disagree, I learn. If they convince me, I am thankful and I change. If

We must design for people the way they are, not the way we wish them to be. Also see * "Don't be logical [https://don-normans-jnd-org.ghost.io/the-problem-with-your-design-is-that-it-is-too-logical/]." * Half the

Simplicity is in the mind. It is the designer's job to take complex requirements and make them so understandable and appropriate that they are pronounced "simple."

I frequently must explain to designers that their designs are too logical. "The problem with your design," I explain, "is that it is too logical. Logic is an artifical way