Wow.
Georgia Tech's First-Year Reading Program selected Living with Complexity as the book that all incoming freshmen (about 2500), and many others, read and then discuss in various venues - see http://enrichment.gatech.edu/2013-reading
Amazing.
(This happened to me once before: MIT, many years ago, had all entering Freshmen read Design of Everyday Things. I visited and gave a talk, which is how I met the then and still legendary Woody Flowers.
People still come up to me and tell me about having to read the book -- happened just yesterday in fact (July 11, 2013), at a talk. )