I am continualy amazed at the wide variety of places my work gets applied to.
Here is a fascinating example from landscape design, taken from the "Daily on-line California," the on-line newspaper for the University of California, Berkeley. "Campus landscaping may be a major factor in a university's appeal, and UC Berkeley is one of the most landscape-conscious campuses in the country, according to Philip Waite, assistant professor of horticulture and landscape architecture at Washington State University ... According to Waite, the underlying issue in people's reactions to landscaping is explained in Donald Norman's book Emotional Design: Why We Love (Or Hate) Everyday Things, which says that things perceived as beautiful tend to be forgiven."
NOTE: Sadly the original article is no longer available to link to.